Handy Desk started as a creative solution to a problem that many parents faced overnight in early March: the need for a space for kids who were now virtually attending class. Instead of going for affordable-but-low-quality desks, Jonathan Lawson decided to go for a sustainable and stylish whilst still affordable solution. A few days later (literally), Handy Desk was born.
As a business owner himself, Jonathan and his brother have an industrial design company. Maybe this previous knowledge in design helped them to take a proactive approach when the Covid-19 pandemic impacted their business and personal life; locked up at home with kids, they developed cardboard desks and from there it took them three days to have a final prototype, website, instagram and everything else set-up.
With no former experience in the area, they tried to get some PR for it and that’s when they were then contacted by The Herald Sun (VIC) and Channel 9 News, which took their idea and product to a whole new level.
Their first challenge was meeting supply and demand needs. After having thousands of sales and only being in business for about one week, they had to adjust their process and supply as they went. However, Jonathan believes that’s the biggest lesson Covid-19 brought them.
Normally, people have an idea and spend months, if not years, analysing and planning the perfect steps for that final product or service. However, he came to the conclusion that when these ideas happen, you have to streamline it and just make it happen.
Reflecting on the future, Jonathan says they will still focus on sustainable and recyclable materials to come up with a full range of products under the Handy Desk brand.
We would like to thank Jonathan for his time and sharing this amazing story with us!
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